eprentise Opens Technical Resource Center in Michigan

ORLANDO (October 26, 2007) – Helene Abrams, founder and former CEO of Ann Arbor company Crystallize has set up operations for a technical resource center in Rockford, Michigan for her two companies, eprentise and FlexField Express.

The technical resource center will provide hardware, software, and services for the eprentise and FlexField Express customers. The center has a team of five allowing the design teams from Ann Arbor, the Detroit metropolitan area, as well as the development and software support teams in India to bring projects in house and work on customer projects remotely. “Many people from the former Crystallize team are helping me with the design, development, and implementation of our new software products,” says Abrams, CEO of the two software companies. “Most of that team is still located in Michigan, so it made sense to start a technical resource center here. Now, we have the ability to load a customer’s data on our server, complete the project on our site, let the customer test on our database, and then ship back the finished results.”

Abrams, an internationally recognized technology expert, recently launched two software-development companies in Orlando: eprentise®, which focuses on software that helps businesses maintain complete, consistent and correct data during changes, and FlexField Express, which produces software that restores flexibility to Oracle Applications®. Abrams pointed to the high number of mergers and acquisitions as the reason she developed her patent-pending software. “Often executives are far too concerned about ‘doing the deal’ without worrying about what happens after the deal is done,” Abrams said.

Studies back up her assessment. A McKinsey & Company report stated that almost half of the top 75 U.S. companies accumulated 30 percent or more of their market value through acquisitions, as of June 2005. But another study showed only 12 percent of companies studied were able to accelerate their growth during a 3 year period following the merger. Poor integration was blamed for about 70 percent of all failed transactions.

FlexField Express is showcasing their FlexField product that allows their customers (the 80 percent of Oracle Applications users who need to change how they record their financial transactions) to change their Chart of Accounts at Oracle OpenWorld in San Francisco in November. Companies need to change the data entry points for their accounting entries, known as “flexfields” for a variety of reasons including new business initiatives, mergers and acquisitions, statutory and regulatory requirements such as Sarbannes-Oxley, and reorganizations.

About FlexField Express and eprentise

Both eprentise and FlexfieldExpress have a single goal: making companies more agile. These are enabling technologies for a business world that is generating more frequent realignments through mergers, acquisitions, divestitures and restructurings. The eprentise and FlexfieldExpress software products permit firms to more rapidly and more fully realize the value of business changes.